Journalism & Ethics

Note: This is a total knee jerk reaction to the tweets & post from The Verge that Chris Ziegler was simultaneously a new Apple employee and an existing The Verge editor covering Apple.

Working for two employers at once isn’t new. It happens all the time.

But you can’t report about company B for company A while also an employee for company B. It’s Journalism 101, a class I took. I know famous corporate blogs and sites occasionally like to blur journalistic lines. This violation, if true, is clear.

Assuming Tim Cook didn’t appear apropos of nothing on Chris Ziegler’s doorstep the day his dual employment began, and nothing in what I’ve read so far indicates an immaculate hiring, The Verge should at least brand every article Chris wrote for the past 6 months as suspect. His motives aren’t known. We can only speculate when Mr. Ziegler entered into discussion and ultimately received the offer to join Apple.

Apple should dismiss Mr. Ziegler if the accusations are true. If he was duplicitous to The Verge management, co-workers, and readers it stands to reason he will be duplicitous to Apple as well. His ethics, at least, are questionable.

If someone I hired knowingly still worked in such a conflict of interest I would fire them for cause. I’d be curious to learn of environments where such action wouldn’t be the norm.

Again, I don’t know all the details or all the facts. If correct, the course for Apple and The Verge is clear.

Echoing Click Bait

A friend pointed out to me that an article I shared was little but click bait. I admit to only skimming the content before posting. I do that.

Unless a URL I post on social networks refers to prjorgensen.com, pvcsec.com, or one of my other sites directly, I apply cursory or less verification as to the authenticity, veracity, quality, security, or reliability of the data.

The journalist in me WANTS to vet everything I post via all the media. I lack the time.

What do you do? How do you not echo click bait?

Comment here or hashtag #askpvcsec on Twitter.