Is mobile privacy a bigger concern than a phone’s brand?

A new Harris Interactive study provides a valuable barometer on current consumer perceptions and mobile privacy trends by examining issues, such as data collection, geo-location tracking, mobile advertising and privacy management responsibility.

Among the top findings: many smartphone users are more concerned about mobile privacy than a phone’s brand, screen size, camera resolution or weight; more than three-quarters of smartphone users won’t download an app they don’t trust; and although the majority of those surveyed don’t like the concept of tracking, nearly half (46%) of smartphone users are still unaware it even happens.

via Is mobile privacy a bigger concern than a phone’s brand?.