Content: Creation Versus Consumption

I find myself spending time consuming content – the Web via RSS feeds (yes, they’re still in use), streaming video, and on-line radio (real radio stations and not streaming audio).

I don’t find myself creating content – on my various web sites or presentations or in social media – as much as I’d like. Sure, I podcast & tweet & G+ update & so on.

“What’s the ratio?”

I asked myself this today out of nowhere. It’s a simple question: “What’s my ratio of content consumed to content created?”

What’s reasonable? 50/50 is absurd. Maybe 10% my content to 90% consumption is a workable fraction?

Even a 1/9 ratio is absurd based on my RSS feeds. I receive over 1000 posts a day. There’s no way I can generate 10 posts per day.

Of those 1K posts, there are maybe 200 in which I show an interest. Of those, how many are tweet-able because I find them interesting but not interesting enough to write a post? Let’s say 180.

That being the case, is my issue more process than content?

I don’t have an answer. Not yet, anyway.