What should a keen-eyed shopper value?
- No data lock-in – the user should own their data and be able to export it at any time through the native user interface without having to jump through hoops (except for encrypted data – see below). The export should be in a common format like plain text, XML, CSV, etc. and not a proprietary format.
- Direct support – a web interface, email address, and chat at a minimum is required. Any service only offering support through an app store is a major red flag.
- Multi-platform – unless you only live in Apple’s or Google’s ecosystem any SaaS must at least support your top two platforms. If you are GNU/Linux or Windows on your desktop, this is a must-have for your mobile devices.
- Multi-cloud – unless you only live in Apple’s ecosystem any SaaS must support Dropbox as a second option at a minimum. iCloud is limited to macOS, iOS, and Windows but the Windows support is abysmal IMHO.
- Mobile support – must handle landscape and portrait layouts and support tablet sizes. I am surprised at the software that still does not do this basic task.
- Encryption – must support industry standard best encryption options. If a SaaS offers its own custom encryption RUN AWAY! Exporting encrypted data should offer unencrypted and GPG-passphrase-encrypted options though few do today.
- Active development – this is easiest to verify if they have a public GitHub or similar repository. App stores will also show when the last update hit. Careful reviews of app store ratings can help figure out the historical time line. Check in Reddit and StackExchange and other public forums.
- Native (non app store) desktop releases – on the desktop the ability to get the software outside of the Apple or Microsoft or Google app stores is a plus. Even if you prefer the app store version – and most users should for the added security – the developer’s willingness to offer a direct-to-the-customer version of their software with a license is a good sign. Also, any revenue the developer gets from these direct sales is 100%. Apple app store versions costs the developer 30% or so.
- In App Purchases – not bad in and of themselves, a developer should not “nickel and dime” customers with small features. There should be an option for some kind of a premium bundle which offers all add-ons for a reasonable 1 time fee.
- Data sync – this is a tough one. Most SaaS developers will come up with their own sync solution after changes to DropBox made it more difficult for developers. iCloud on iOS & macOS works in the Apple ecosystem. OneDrive might eventually for Microsoft and some Android stuff, and Google Drive for the Google stuff. I think so long as the sync adheres to the above you are good.
- Local storage – some apps like 1Password and TextExpander offered local repository options but deprecated them for IMHO less than compelling reasons related to sync and cloud. Users should have the option to store sensitive data locally and forgo sync & cloud for that data.
- Feature & scope creep – watch out for Saas that suddenly introduce changes for enterprises and large groups while removing or reducing functionality for individual users in order to accommodate the expansion.
What else should users look for in a SaaS product?