Apple Pay in Japan is all about Apple Pay Suica which we already knew. In the Suica home base area, the Kanto region, contactless payments grew from 20% of total transactions to more than 40% in the year that Apple Pay Suica has been available. My analysis is that Apple Pay Suica is responsible for driving that change. What used to be ‘some people some of the time’ is quickly transitioning to ‘most people most of the time’.
One 7-Eleven store owner summed it up nicely: “e-money (Suica) purchases have really taken off this past year.”
(Via Ata Distance)
I will not stop talking about how great Apple Pay Suica is for transit and purchasing. The rest of the world needs this.