Whatever its current frustrations, Russia might well win in the long term. By demonstrating its willingness to suffer the temporary collateral damage of blocking major cloud providers, it prompted cloud providers to block another and more effective anti-censorship tactic, or at least accelerated the process. In April, Google and Amazon banned—and technically blocked—the practice of “domain fronting,” a trick anti-censorship tools use to get around Internet censors by pretending to be other kinds of traffic. Developers would use popular websites as a proxy, routing traffic to their own servers through another website—in this case Google.com—to fool censors into believing the traffic was intended for Google.com. The anonymous web-browsing tool Tor has used domain fronting since 2014. Signal, since 2016. Eliminating the capability is a boon to censors worldwide.
Tech giants have gotten embroiled in censorship battles for years. Sometimes they fight and sometimes they fold, but until now there have always been options. What this particular fight highlights is that internet freedom is increasingly in the hands of the world’s largest internet companies. And while freedom may have its advocates—the American Civil Liberties Union has tweeted its support for those companies, and some 12,000 people in Moscow protested against the Telegram ban—actions such as disallowing domain fronting illustrate that getting the big tech companies to sacrifice their near-term commercial interests will be an uphill battle. Apple has already removed anti-censorship apps from its Chinese app store.
In 1993, John Gilmore famously said that “The Internet interprets censorship as damage and routes around it.” That was technically true when he said it but only because the routing structure of the Internet was so distributed. As centralization increases, the Internet loses that robustness, and censorship by governments and companies becomes easier.