New Polling Agency

New Polling Agency:

There is a new polling agency on the block, called DeltaPoll.

I had never heard of them until last week, when they had a strange poll published in the Daily Mail (which, obviously, I’m not going to link to).

I think we need new pollsters like we need a hole in the head. These companies are forever misrepresenting the accuracy of their surveys and they confuse more than they inform. I was intrigued, however, so I looked up their Twitter profile and found this:

They don’t have a big Twitter following, but the names behind it have previously been associated with other polling agencies, so perhaps it’s not as dodgy as I assumed.

On the other hand, what on Earth does ’emotional and mathematical measurement methods’ mean?

(Via In the Dark)

Also on:

This site uses Akismet to reduce spam. Learn how your comment data is processed.

To respond on your own website, enter the URL of your response which should contain a link to this post's permalink URL. Your response will then appear (possibly after moderation) on this page. Want to update or remove your response? Update or delete your post and re-enter your post's URL again. (Learn More)