In killing Inbox, Google takes another swipe at its most passionate users | Computerworld

In killing Inbox, Google takes another swipe at its most passionate users | Computerworld:

For all its skill and dominance in artificial intelligence, Google can be surprisingly lacking in the natural kind.

In move after move, Google snatches defeat from the jaws of victory. And all because the company’s culture is blind to the value of passionate users.

I’m quite certain that Google watches user numbers and applies analytics to everything it can measure. A radically analytical approach is powerful, but it can blind you to the factors that cannot be measured. Factors such as user passion.

Google is the poster child of both embracing Software-as-a-Service (SaaS) and avoiding SaaS like the plague. SaaS can remove short-term uncertainty while introducing long-term uncertainty. Unless you represent a giant multinational corporation with strong contractual language you cannot dictate what a SaaS provider does with their product, even so far as discontinuing it.

What is your Business Continuity Plan (BCP), professional and personal?

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