There is a new polling agency on the block, called DeltaPoll.
I had never heard of them until last week, when they had a strange poll published in the Daily Mail (which, obviously, I’m not going to link to).
I think we need new pollsters like we need a hole in the head. These companies are forever misrepresenting the accuracy of their surveys and they confuse more than they inform. I was intrigued, however, so I looked up their Twitter profile and found this:
They don’t have a big Twitter following, but the names behind it have previously been associated with other polling agencies, so perhaps it’s not as dodgy as I assumed.
On the other hand, what on Earth does ’emotional and mathematical measurement methods’ mean?
(Via In the Dark)