It’s based on the misconception of adding security features. It’s like dieting, where people insist you should eat more kale, which does little to address the problem you are pigging out on potato chips. The key to dieting is not eating more but eating less. The same is true of cybersecurity, where the point is not to add “security features” but to remove “insecure features”. For IoT devices, that means removing listening ports and cross-site/injection issues in web management. Adding features is typical “magic pill” or “silver bullet” thinking that we spend much of our time in infosec fighting against.
We don’t want arbitrary features like firewall and anti-virus added to these products. It’ll just increase the attack surface making things worse. The one possible exception to this is “patchability”: some IoT devices can’t be patched, and that is a problem. But even here, it’s complicated. Even if IoT devices are patchable in theory there is no guarantee vendors will supply such patches, or worse, that users will apply them. Users overwhelmingly forget about devices once they are installed. These devices aren’t like phones/laptops which notify users about patching.
(Via Errata Security)
Read the whole article for the full take. I tend to agree with all the points.