“Curated” News Apps & Sponsored Content

In Apple News I came across the following (WARNING: don’t click unless you want to be marketed at): How to become the ‘spreadsheet master’ of your office. It’s a sales pitch disguised as a news story with a click bait-y headline displayed as significant in a (I think) curated news aggregator.
I’m curious what Apple and Google and the others do to judge the value of articles and by what criteria. Sitting here telling Apple what sources are garbage based on click bait and aggressively “sponsored” content can’t be the best solution.

Be nice with what you write.