Why 7-Eleven is one of today’s most innovative retailers – TechHQ
They’re not going to win any cool awards, but let’s give them some recognition for leveraging digital technologies to augment the physical retail experience.
7-Eleven stores are more high-tech than you think.
The company is, for instance, rolling out support for Apple Pay and Google Pay at a majority of its US stores throughout September, adding to other mobile payment options such as Samsung Pay.
According to Gurmeet Singh CDO and CIO at 7-Eleven, frictionless experiences are the future, and digital payments play a key role. The ability to pay with their smart devices gives people one more reason to shop with a retailer.
We’ve had most of this already. Other convenience stores like Lawson and Family Mart do many of the same things. That is US is so far behind a country where most restaurants only accept cash is kind of amazing.