The key to workplace productivity is not an app

The key to workplace productivity is not an app:

You could waste a lot of time looking for the right productivity app.
There are over 19,000 productivity apps in the iTunes store, and endless recommendations of apps that promise to magically give hours back to your day. But here’s the thing: switching between apps all day long is actually the enemy of productivity.
Researchers have found that the average worker toggles between apps 10 times every hour. With each context switch, there’s another possibility of distraction. And after each distraction, it takes on average (pdf) 23 minutes and 15 seconds to truly get refocused on the task at hand.
So how might workers keep productivity software as a tool working for them, rather than the other way around? We spoke to three productivity app founders to find out.

“People talk about productivity like it’s all about numbers and lines of code, but real productivity is about the feeling you get when you close the laptop for the day,” says Moah. “I go home happy when I feel accomplished.”

(Via Quartz)

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