John Sylvan, the Keurig engineer who invented the K-Cup pod coffee system in the 1990s, regrets his mistake. It was intended for the corporate service market and the idea that people have these things in their homes leaves him “absolutely mystified.”
> He says he doesn’t begrudge the company for its success, or for wanting to make money, but he does question consumers’ slavish devotion to the things. The company’s latest product, the Keurig 2.0, which allows users to use pods to make larger cups and pots of coffee, is a great example of that.
> “I stopped when I was walking in the grocery store aisle and I said, ‘What is that?'” Sylvan recalls. “I picked it up and looked at it and said, ‘You have to be kidding me.’ Now they want you to make a pot of coffee with a Keurig machine.”
K-Cups are terrible but better than the coffee you don’t have.
I am still a pour-over fan using a burr grinder with recently roasted beans. But I’ve gone lazy, relying on my local chain shops (not Starbucks) to deliver my coffee.