… anecdotes aren’t science. Like coincidences, they’re by-products of our story-seeking minds, connections we make as we search for solace in a confusing world. And sometimes marketers use the anecdotes to make a sale and hurt the customer.

Via Seth Godin

Open Conspiracies


Open Conspiracies, Exhibit A: Whitewashing Sugar — Confessions of a Supply-Side Liberal:

Apparently, a large number of Americans and other people around the world believe in what I consider to be implausible secret conspiracies. A key thing that makes a conspiracy implausible is the number of people who are supposedly in on the secret and faithfully keeping that secret. Once the numbers get large, someone usually breaks ranks.

I wish those outside of law enforcement would pay less attention to the possibility of secret conspiracies and more attention to the certainty of open conspiracies: conspiracies that are not secret at all, that anyone can pierce who is motivated and properly equipped with the ability to read, digest and interpret technical material, or simply have the patience to wade through large amounts of text. Open conspiracies are still conspiracies because they aim to deceive those who are ill-equipped to interpret technical material or who don’t have time to wade through reams of documents—and who make a bad guess or bad judgment about who to trust to do that for them.

The truth in the above paragraphs is self-evident to me. I like the way it’s phrased here.

Read the article for the links to the journalism around the sugar industry, which is impressive all on its own.