One money strategy I’ve used since the very first day of my financial turnaround is to carefully consider all of my purchases. I try to avoid buying things unless I’ve given that purchase some serious thought, especially expensive items, but even most inexpensive ones.
While this works extremely well for me in a bubble where my relationships with others are secure and I’m concerned mostly with my financial future and my family’s stability, it’s not exactly a good strategy in other respects.
Trent goes into detail with useful anecdotes. Give the whole article a read.
— Read on www.japantimes.co.jp/news/2018/11/15/national/politics-diplomacy/dont-use-computers-says-japans-minister-charge-cybersecurity/
It’s crazy that someone in such an important role doesn’t know, well, anything about the sector they oversee.
Then you have people who oversee a sector where they have too much invested from one side. What happens when that side isn’t your side?
The train was crowded. I put my backpack on the baggage shelf and set in for the 20+ minute ride standing up.
My trousers’ zipper was down.
To the young man sitting in front of me, I apologize that I failed to tend to this. While these jeans have an unfortunate propensity to let my gait and gravity open my zipper, I knew this is a problem. I failed to make sure the pull was fully raised.
I only hope that the combination of my dark underwear and my tweed sport coat kept … who am I kidding: The eye contact that guy made with me should have triggered a double check.
The unanticipated but important memo has a difficult road. It will likely be ignored.
The difficult parts:
a – no one is waiting to hear from you
b – you need to have the clarity to know who it’s for, what’s it for and precisely what you want them to do
c – you have to have the guts to leave out everything that isn’t part of (b)
Consider a memo that was left outside my door at a hotel recently. The management distributed 1000 of them and perhaps ten people read it and took action.
Here’s what to keep in mind:
1 – Pattern interrupt. When was the last time you listened to the seat belt announcement on an airplane? We ignore it because we’ve been trained to ignore it. When you show up in a place, at a time, with a format that we’ve been trained to ignore, we’ll ignore you.
2 – Write a story. You seek engagement. Talk about me. About you, about yesterday, today and tomorrow. If you earn the first sentence, you’ll need to sell me on reading the second sentence.
3 – Frame the story. Help me compare it to something. Create urgency. Make it about me, my status, my needs.
4 – Chunk the message. How many things are you trying to say? (Hint: two might be too many). Let me scan instead of study.
5 – Include a call to action. Right here, right now.
Here’s a before and after of what inspired me.
(Via Seth’s Blog)
One can easily substitute “email” for “memo” above and still hit most of Seth’s list.
Case in point: Monday and part of Tuesday I was out of the office. I tried keeping up with work via email. I missed an important request that I attend a meeting – not a meeting invitation but in the text of a regular email – where the “Call to Action” was buried near but not at the bottom of a verbose email.
That is to say, I love politics but I hate the emotion people choose to assign to politics.
Like DNA, most people share 99% of the same political beliefs. We argue and debate the 1% of the iceberg we choose to see.
“Wait,” you say. “Paul, you’re insane. We argue any number of issues on TV and on line and in coffee shops and at my Walmart.”
But we don’t. At least not in America.
The most immediately impacting politics are local – town councils and selectmen and local government. These are the folks responsible for snow removal, trash pickup, local ordinances, and the things that will impact you today or next week. Few people bother to know what’s happening in these chambers let alone know who is doing the deciding.
Don’t forget that there’s probably a separately elected school board. The local prosecutor is elected as are a bunch of other offices like sheriff and the water board.
Maybe you’re in a state with county government, which many do. That’s another government making laws and ordinances that have a direct immediate impact on every American’s life. Most do not know that they have a county government let alone pay attention to what it does.
Unless you live in a major city with a robust press, you have to find out what these folks are doing.
Which brings us to the state. This is where the press starts to pay attention and things get competitive. Public radio and some non-profits probably cover state politics, but the press rarely does.
All the attention goes to the federal, which is sad. Anything they do takes time to implement and even longer to measure the effectiveness one way or another. And to change or reverse something? It’s easier to fight tide – because of emotion.
And at the federal level they debate and potentially pass about %1 of U.S. law and ordinances. How? They compete against 50 states and a bunch of extra-territorial possessions and thousands of county and local governments.
As we approach Election Day in the U.S., let’s remember that the United States are made up of 50 independent entities that chose to join a federal model to address common concerns like defense, welfare, international relations, and interstate commerce.
How your drinking water is handled or what your kids are taught in school typically happen further down the stack.