In the immediate aftermath of Twitter’s mass layoffs and subsequent resignations, there were widespread reports that the staffing situation and collective brain drain were so dire that the site would collapse. Two weeks later — with World Cup soccer drama fueling record usage — such concerns seem to have been overblown.
At what point would a Twitter failure make Gruber’s statement overblown? 2 weeks + 3 days? 4 weeks? Could it be Twitter’s infrastructure had been well run and resilient recently enough that it could handle a predicted spike in traffic?
Let’s remember the value of Twitter isn’t Twitter; it’s the thousands of people who ran it and the millions who shared their content on the platform. Stand or fall, Twitter is less than it was. And for a lot of people, there’s not a good replacement.
The World Cup is only half over. Let’s check back in another two weeks.
But while fears of technical collapse seem to have been overblown, Twitter’s advertising collapse is seemingly continuing unabated.
The advertising revenue, that’s what we should all care about. Never mind the gross mismanagement by Elon Musk, a selfish, often cruel, child of wealth weirdo who has marketed himself as a man who is so smart that he can do whatever he wants. And he wants to put chips in human brains.